My final product of my project was
a researched Tumblr campaign called
The Beauty Breaker Campaign. I focused on the socially constructed beauty
myth, how the media uses images for consumerism, and how beauty standards in
media affect women. I did a brief history component on how the color pink has
been used ever since the beginning of the 20
th century for women and
how branding pink has been correlated with femininity. I researched eating disorders, body
dissatisfaction, and theories such as the Social Comparison Theory and the
Cultivation Theory. I also used examples to show how sexualized ads are used in
today’s society. I then delved into shaming and how it has become a prevalent
issue in the real world and social media world. At the end, I was able to get
interviews with some women about how media has affected their perception of
beauty and what their own definitions of beauty are.
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