In today’s times there are so many ways in which we can access the vast amount of media sources and media technology on the web. There's so many levels and history in regards the traditions of mass communication, amateurization in regards to the developments landscape and the analytical approach of media. In chapter 3, “Everyone Is a Media Outlet” outlines the emergence and logic of mass amateurization, which is the experience of as well as development of mass medium which is the direct replica of mass communication and how the impact of media has in daily living throughout time.
Mass amateurization entails the capabilities of what new forms of media have given to non-professionals and also the ways in which those non-professionals have applied those capabilities to solve problems that compete with the solutions offered by larger, professional institutions.(1) Also in the Chapter three 3 Clay Shirky wrote about the rise of professional journalism, and the benefits of being an amateur as opposed to being a professional.
Shirky, felt that in order for a professional to solve problems, and in order to solve said problems, they require some kind of specialization. For example, nurses have to go to medical school, and they know about the how to treat patients medically. This is not to say that a normal person will not know how to treat people, but they will not have reached the qualifications as a professional. It seems that Clay Shirky has evaluated media and culture, and analyzed and greatly interpreted the media literacy process. He said in quote "It's when a technology becomes normal, then ubiquitous, and finally so pervasive as to be invisible, that the really profound changes happen." Shirky describes himself as a “news junkie,” but makes it sound like it's more of a mainstream behavior than an outlier. “You realize when there’s a 24/7 stream of news you can put right in your vein and never unplug, that you actually, you have to choose when the news is over, the news doesn’t tell you when it’s over.”
Shirky understands that we have a be part of the reason for the enormous about of news is the shear volume of fulfilled 'makers' -- Shirky says today "everyone is a media outlet." We must also understand that the culture and the evolution of mass amateurization in oral and written tradition in communication as well at the the Span of Media, Electronic, Digital Communication a whole.
Shirky’s has raised valid points that are straightforward and simple: that the new developments of digital publishing and disseminating information have dissolved the boundaries separating professional journalists from amateurs, changing the norms associated with journalistic privilege (like shield laws and credentialing). He feels that as long as amateurs are willing to practically give away their work for nothing, those who pursue it professionally are forced to find another line of work, or at least another source of supplementary income. We really need to take heed to his interpretation to this analogy. What that means is the job of the mortals are things that only people are able to do.”So the machine does not yet exist that can do what editors of Tiger Beatdown Or Boing Boing do."
Clay Shirky has some very interesting things to say about online collaboration based on stories of sufficient proof. Some of these are fairly counter intuitive; for example he feels that the contributions made by different individuals can vary dramatically in quantity – but that this is normal for large scale social activity. He raises some difficult questions; for example, who decides what is right in a piece of self-organised mass collaboration.
Shirky’s conclusion in Everyone is a Media Outlet is that the mass amateurization of media highlights the fact that, unlike USA Today’s threat to traditional printed media, the Internet has not changed the old ecosystem, but created an alternative one (Shirky 60). To me, this alternative means that media professionals of the future will have to deal with the threat of obsolescence by becoming media savvy while adapting to the new system set in place by the internet. Therefore, media professionals of the future will most likely underwrite due to the opportunities given to them by internet in lieu of trying to subdue or squash “old media's” role in mass media. I see the future mass amateurization a industry to continue to move just beyond entertainment.
Works Cited:
Shirky, Clay. "Everyone Is a Media Outlet." Here Comes Everybody: the Power of Organizing without Organizations. New York: Penguin, 2008. 55-80.
Jenkins, Henry. Convergence Culture: Where Old and New Media Collide. New York: New York UP, 2006. Print.
Shirky, Clay. Here Comes Everybody: The Power of Organizing Without Organizations. New York: Penguin, 2008. Print.
Shirky, Clay. "Everyone Is A Media Outlet." The Power of Organizing Without Organizations. N.p.: n.p., n.d. N. pag. Print.
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