Greg Clayton
Convergence
Prof. Cacoilo
21 October 2015
Final
Project Proposal : How Athletes and Fans Use Twitter
My final project proposal will be an examination, using a video to relay the message of the social media habits of sports celebrities and how they use Twitter to fix their damaged reputations, which was probably damaged through a tweet or social media. . Another point of interest
of an athlete’s tweet is to second guess a reporters take on a game or
situation. Twitter wars among
journalists and athletes is common and very intriguing. The final point of the
video will be how today's fan can seemingly interact with their favorite teams
and players in a way they could never do before. I would like to research video and articles that show how a tweet may have changed someones life.
Two in particular who are wildly
famous, and have experienced their share of controversy in the last 10 years
are Lance Armstrong and Tiger Woods.
Both are head and shoulders above everyone in their respective sport, brought
down by moments of infamy (both brought upon by themselves.) and how they use
Twitter to try and win back some of their fans.
For the
older fans it seems mind blowing, but for an entire generation of kids who will
grow up with this, it will seem blase to them I am sure in years to come, but that
is not for certain, just an opinion. My video will be thorough and I would submit it to YouTube and see how many views I can get .
I feel I have more than enough information on the
subject, and it seems to be a relatively new form of research, which is
exciting. Perhaps in my research, my
conclusions could bring something to the table. As a sports fan myself and 40
years old, I am kind of stuck in between the old school and the new, where on
one hand the accessibility is unprecedented, but when I was a kid if you were
lucky enough to come across one of these guys the moment was so huge. I have a couple of these memories and I
cherish them greatly, but I wonder if my son’s generation will be completely unfazed
by meeting a sports icon because he feels he may have met him already through
social media.
Gregory Clayton
Prof. Cacoilo
Convergence
11 November 2015
Bibliography and Resources
1)International Journal of Sport Communication, 2010, 3, 113-128 © 2010 Human Kinetics, Inc. Fan–Athlete Interaction and Twitter Tweeting Through the Giro: A Case Study Jeffrey W. Kassing and Jimmy Sanderson Arizona State University, USA
2)International Journal of Sport Communication, 2010, 3, 454-471 © 2010 Human Kinetics, Inc. Understanding Professional Athletes’ Use of Twitter: A Content Analysis of Athlete Tweets Marion E. Hambrick, Jason M. Simmons, Greg P. Greenhalgh, and T. Christopher Greenwell University of Louisville, USAFrederick, Evan, et al.
3)Frederick, Evan, et al. "Choosing between the one-way or two-way street: An exploration of relationship promotion by professional athletes on Twitter." Communication and Sport (2012): 2167479512466387.
4)Matthew D. Meng , Constantino Stavros , Kate Westberg , (2015) "Engaging fans through social media: implications for team identification", Sport, Business and Management: An International Journal, Vol. 5 Iss: 3, pp.199 – 217
Video Citations
1) https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=video&cd=2&cad=rja&uact=8&ved=0CCMQtwIwAWoVChMIqOet_diJyQIVwTU-Ch05BQRc&url=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D3nfJ-A_P-0o&usg=AFQjCNGlVZyPdE1iF-VYvDmZtSY_3LT2Lg&sig2=SRYuKkDpnKGNaUy4d2ICJA
Prof. Cacoilo
Convergence
11 November 2015
Bibliography and Resources
1)International Journal of Sport Communication, 2010, 3, 113-128 © 2010 Human Kinetics, Inc. Fan–Athlete Interaction and Twitter Tweeting Through the Giro: A Case Study Jeffrey W. Kassing and Jimmy Sanderson Arizona State University, USA
2)International Journal of Sport Communication, 2010, 3, 454-471 © 2010 Human Kinetics, Inc. Understanding Professional Athletes’ Use of Twitter: A Content Analysis of Athlete Tweets Marion E. Hambrick, Jason M. Simmons, Greg P. Greenhalgh, and T. Christopher Greenwell University of Louisville, USAFrederick, Evan, et al.
3)Frederick, Evan, et al. "Choosing between the one-way or two-way street: An exploration of relationship promotion by professional athletes on Twitter." Communication and Sport (2012): 2167479512466387.
4)Matthew D. Meng , Constantino Stavros , Kate Westberg , (2015) "Engaging fans through social media: implications for team identification", Sport, Business and Management: An International Journal, Vol. 5 Iss: 3, pp.199 – 217
Video Citations
1) https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=video&cd=2&cad=rja&uact=8&ved=0CCMQtwIwAWoVChMIqOet_diJyQIVwTU-Ch05BQRc&url=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D3nfJ-A_P-0o&usg=AFQjCNGlVZyPdE1iF-VYvDmZtSY_3LT2Lg&sig2=SRYuKkDpnKGNaUy4d2ICJA
cool idea
ReplyDeleteI like proposal, I think we sometimes forget that athletes are humans too and this project just plays on that fact. Even though professional athletes get paid millions of dollars, they're typically not asked to be model citizens, just law-abiding citizens and they usually have two separate lives--one public and one private.
ReplyDeleteI like proposal, I think we sometimes forget that athletes are humans too and this project just plays on that fact. Even though professional athletes get paid millions of dollars, they're typically not asked to be model citizens, just law-abiding citizens and they usually have two separate lives--one public and one private.
ReplyDelete